1. Conduct research. You have to understand your customers. You will use this information to target potential customers.
2. Make your point right up front with an uncomplicated, but powerful offer. Your reader should be able to get right to it. This makes your offer that much more appealing. Hook them from the get-go.
3. Make the required action evident. Explain what you want them to do. Do you want them to buy something, send a donation, or come to your business location? Tell them.
4. Use color, text and design with simplicity, but be bold. Use bright colors, great photography and large fonts to get your message across.
5. Use clear and multiple lines of communication. Do not make them search for your contact info. Put your phone, fax, website address, physical address and e-mail on the postcard. Customers will value being able to choose their method of contact.
6. A great way to double the impact of a direct mail postcard is to follow it up with a phone call. A phone call can double the response rate. Consider it a soft sell. They know something about you before you call.
7. Give useful tips on your postcard. Are you a Realtor? Use information on what have sold in their area. Are you a dentist? Give them dental hygiene tips. Use your expertise to provide more than sales information.