Direct Mail Marketing touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail Marketing offers these benefits:
Mass advertising (TV, print, radio, etc.) can be expensive and isn't’t always an option for small businesses. But Direct Mail Marketing can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
Direct Mail Marketing allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.
Direct Mail Marketing is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.
You don’t have to be a Direct Mail Marketing expert with a big budget to advertise with the mail. With the help of your new friends at the US Mailing House you can get a professional-looking Direct Mail piece, have it printed, get help acquiring a mailing list (or updating the one you have), and mailing it all out at the lowest rates the post office will allow.
We know there is a lot of information on this site and it can be a bit overwhelming taking on a direct mail marketing project like this so give us a call and let us coach you, give you some ideas and maybe a quote to get started. No high pressure sales here, just some people that want to see you succeed with you mailing efforts!
If you are new to direct mail marketing or a seasoned pro, make sure you sign up for our free direct mail marketing ebook.
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