Breaking through the clutter with your direct mail advertising isn’t easy. Direct Mail Post it Notes have demonstrated power to increase response rates by capturing attention and readership.
In addition, with direct mail Post-it Notes consumers won’t just remember your message, they can take it with them! Post-it Notes are the perfect response tool allowing the consumer to peel off the note with your web site, telephone number or coupon and take it along as a reminder and response trigger! Post-it Notes can be applied using our high speed labeling and personalization equipment to minimize your production cost and maximize your response! We can custom print anything on the Direct Mail Post-it Notes. Call us for more information at (800) 784-5194. or check out these case studies: Direct Mail Post it Note Case Study.
Direct Mail post it notes work great on form letters and other innovative marketing pieces like the one below. They can also be used on postcards and self mailers.
Direct Mail Post it note case study
Bell Atlantic conducted a readership test with Direct Mail Post-it® Notes. As evidenced below, there was a significant increase in response from people who had received the piece that included the Post-it® Note.
- 100,000 total mailed
- 10,000 included a Direct Mail Post it Note
There was an 18% increase in response from consumers who received the piece with the Post-it® Note over those who received just the letter.
DIRECT MAIL POST-IT NOTE CASE STUDY #2
The Objective: First Charter Bank wanted to convince automobile owners to refinance their outstanding auto loans using First Charter’s low-interest refinancing rates. The mailing targeted both existing and non-customers and used Direct Mail Post it Notes on the outside of the envelope.
150,000 pieces mailed, 75,000 did not have a Direct Mail Post it note.
75,000 pieces mailed contained a Direct Mail Post-it note applied to the envelope.
Customers called an 800 number to refinance their loans. One for the piece with the post it note and one for the piece with out.
The Results: Charter Bank lifted their responses by over 44% with the note.
They secured 846 auto loans, 500 of which resulted from the direct mail piece that utilized the Direct Mail Post it note 346 with out. The business generated from the use of Post-it Notes more than paid for the tactic.