ON YOUR NEXT DIRECT MAILER
When you want to catch someone’s attention — to catch them really off guard — put a stamp on it.
A fancy, special-issue postage stamp from the U.S. Post Office gives any envelope a personal look, just as though it has been handled one envelope at a time. It takes the bulk-mail image of your mailing and replaces it with a truly personalized appearance. Traditional-looking postage stamps, like the ones that come 100 to a roll, are the most commonly used because they are convenient for businesses to use on a daily basis.
However, a fancy stamp on a plain envelope gets your prospect’s attention every time. The really fancy postage stamps, the kind people like to collect, have the greatest visibility and attract the greatest interest — even if the subject matter of those special-issue stamps is not exactly your thing.
In response to the direct mail industry and individual heavy users of direct mail, the U.S. Postal Service is providing attractive stamps for bulk or standard class mailing. While they do not always carry the full impact of special-issue, first-class stamps, they can often do the work of their more expensive first-class cousins for considerably less money.