Mail Merge printing is a great way to increase your response with direct mail. Also know as Variable data or digital printing, mail merge data can be set up to print in color or black and white. Mail merge data can also be printed on a variety of different paper stocks and sizes.
People love to see their name. Personal is always better in direct mail. It does cost more but you have to remember the golden rule: “Direct Mail doesn’t cost money; it makes money”. If done right, the more invested in direct mail, the bigger the return! U.S. Mailing House has the best in digital printing equipment with the ability to get your direct mail job in and out quickly.
Variable data can be inserted throughout your letters. For instance, we can actually print the name of the individual onto each direct mail piece along with the address and city in which they live. Here is an example of what I mean:
Dear Mr. Prospect, (Name Prospect will change from letter to letter depending on the name of the person in the database.)
Your property located at (address) in the city of (city) is at a higher interest rate than it could be. Your current interest rate is (interest rate) and it could be (new interest rate).
I am sure you get the idea. We can now provide full color variable data. For more info, pricing or questions, give us a call at: