In many one to one direct mail campaigns time is of the essence. If you are not getting fresh trigger data right from the source your competitors are getting their pieces to prospective clients days before you. A direct mail campaign is an investment in the success of your company. U.S. Mailing House will help you get the best return on your investment of time and money.
We recently upgraded our letter shop with two new high speed laser printers. With our new printers we can complete your mail merge campaign in less than 24 hours. We acquire the freshest data right from the source. In most cases your data comes in by 8:00 am and your mail piece will hit the post office by 3:30 pm the same day. The importance of turning these mail merge jobs around quickly can’t be emphasized enough. You spend top dollar for the freshest data, so get the mail piece out before your competitors even receive their mailing lists. Build credibility with your clients by including as much personalized data as you can on your mail piece. The current direct mail theory is; the more you personalize your direct mail piece the more effective that piece will become.
Here are some of the key points to creating an effective mail merge campaign:
Acquire fresh data from a reliable source – We specialize in helping customers find data sources that work. U.S. Mailing House has been around since 1992. We can help you separate the wheat from the chaff when it comes to good and bad mailing lists. Even if you don’t use us to buy the list, please take advantage of our years of knowledge to help keep you on the right track. Remember that because we are a turn key direct mail service, the more we handle for you, the less likely you are to run into glitches and problems.
Use the data where appropriate to create a personalized mail piece – Personal is always better in direct mail. Use your data to engage your prospect. For example if you are sending to New Homeowners you may want to say something like: Dear Mr. Smith, We heard you just moved in on (Street Name), Welcome to the neighborhood! Here is a coupon for your first purchase at our store…
Get your piece in the mail quickly – The faster you mailer lands in your prospects hands, the more likely you are to get the call. This is especially true when you are sending to time sensitive lists: Bankruptcy Filings, Tax Liens, Credit Inquires, and the like. Let U.S. Mailing House take you through the process from data acquisition to mail stream delivery. Getting your job put fast and trouble free is out specialty. Give us a call today for more information: